Tokens of Growth

GTM insights from battle-tested strategies by operators who built GTM at Cohere, OpenAI, Snowflake, Together AI, and Heroku. Monthly sessions for technical founders ready to scale beyond the tech.

Access requires nomination from one of your investors. We're keeping it exclusive to ensure high-quality interaction.

Built for technical founders ready to scale

No theory. No fluff. Just actionable strategies you can implement immediately.

You qualify if:

Seed+ stage AI company with strong technical foundations
Building AI products where developers are your main audience
Founders only—we keep the signal high
GTM is an urgent priority and you're ready to take action

What you'll get:

Customized GTM strategies tailored to your AI product and market
Battle-tested templates and frameworks you can implement immediately
Benchmark data on what "good" looks like at your stage
Direct connections to design partners and early adopters

Topics we'll go deep on

Prioritized by founder input—we solve real problems, not imaginary ones

Positioning & Category Creation

Craft narratives that help you stand out from the AI noise

Developer Brand & Credibility

Build products developers love and turn users into advocates

Growth Channels That Work

PLG, community, enterprise, open source—what works when

GTM Team Building

Who to hire, when to hire them, and mistakes to avoid

DevRel as a Moat

Community-led growth tactics and common pitfalls

Founder-Led Topics

We adapt based on your most pressing challenges

Monthly. Virtual. Focused.

1-hour sessions with expert-led talks followed by focused discussion on your GTM challenges. Limited participation to ensure high-quality interaction.

Your hosts

Rajan Sheth

CMO and Advisor | GP @ AI GTM Accelerator

Rajan is the General Partner of the AI GTM Accelerator. Interim CMO of Together AI. Formerly, VP of Marketing at Cohere.com. Scaled from 0 to 100+ mil as the 1st marketing leader with experience in AI infra, foundational models, and platforms.

Waqas Makhdum

Developer Marketing & DevRel Expert

Waqas is a developer-turned-marketer focused on winning over builders (CTOs, VPs, architects, developers). He led dev marketing, DevRel, and community programs at Snowflake (helped grow from ~$96M to ~$2.8B), OpenAI, Dropbox, and AWS building global communities and accelerating growth in AI infra, developer platforms, and LLMs.